• Electronic Cigarette Study is Positive

    In data examined by the International Tobacco Control (ITC) Four-Country Survey, nearly 6,000 people responded via telephone or online surveys from July 2010 to the end of June 2011. The investigators found that:

    E-cigarette awareness ranged from 73% in the USA to 20% in Australia. E-cigarettes are banned in the Australia and legal in the USA

    Awareness was greatest among people aged from 18 to 24 years, non-minority populations, and people with higher incomes

    More than 70% of respondents said that e-cigarettes are less harmful than tobacco cigarettes

    16% of respondent had tried e-cigarettes

    More Americans perceived e-cigarettes as harmful than British people

    Current e-cigarette users include people who do not smoke tobacco every day, as well as those who smoke more than a pack a day. Nearly four-fifths of respondents said they used e-cigarettes because they believed them to be less harmful that smoking tobacco cigarettes.

    75% said e-cigarettes helped them smoke fewer tobacco cigarettes.

    85% said they used e-cigarettes to help them give up smoking.

    Nearly three-quarters of respondents said they used e-cigarettes to get their nicotine in places where tobacco smoking was not allowed. This suggests that the products are being used to satisfy nicotine addiction during moments of temporary abstinence.

    A high percentage of people in countries where Electronic cigarette devices are banned are aware of the products, suggesting that the internet is promoting the product effectively.

    “Dr. O'Connor said:

    "This study represents a snapshot in time of the use of ENDS from mid-2010 to mid-2011. As the market evolves, awareness, trial, and use of ENDS is likely to increase. Should regulatory authorities approve direct claims about reduced harm, one might expect greater adoption of these products, at least among current cigarette smokers.

    If credible evidence can be provided to regulators, through independently researched, well-controlled studies, that ENDS reduces the number of cigarette smokers and does not attract use among nonsmokers, then the net public health effect is likely to be positive."”

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